Sorrell Seeks His MySpace Moment (AdWeek.com)

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May 1st, 2007, 06:04 PM

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Sorrell Seeks His MySpace Moment (AdWeek.com)

AdWeek.com - NEW YORK Eighteen months ago, Martin Sorrell was among those questioning the wisdom of Rupert Murdoch after he paid $580 million for the company behind MySpace.com. In 2005, Murdoch had embarked on an Internet shopping spree that the WPP CEO described as a "willy-nilly" strategy born of a "considerable degree of panic" that typified the concerns of traditional media owners over the loss of consumer attention and ad revenue. While many thought the News Corp. ...

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