Yahoo's new ad campaign plays to users' needs (USATODAY.com)

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Yahoo's new ad campaign plays to users' needs (USATODAY.com)

USATODAY.com - NEW YORK - Yahoo, the Web brand that's a distant No. 2 behind Google in search market share and search ad revenue, will try to click better with consumers with a new message: Be a better - (whatever you want to be).

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